Choose to Be Great with Great Taste Coffee

2:33 AM

How do we define greatness? To my mind, it is the capability to accept one's self including limitations, without passing up on the chance to always do better. Mark Twain gives us a hint on what to do when he said: "Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great."

Great Taste Coffee Believes in the Greatness of Every Filipino

Great Taste Coffee, one of the most popular consumer brands of today, believes in the greatness in every Filipino. It does not limit greatness to big accomplishments but also recognize the greatness of simple acts and choices that are equally life-changing when done consistently and purposely. For its part, Great Taste Coffee helps bring out the greatness in every Filipino by constantly introducing new and better ways to enjoy coffee.

Great Taste Coffee's Newest Endorser

The latest addition to the growing family of Great Taste Coffee was recently introduced in the person of John Lloyd Cruz. Universal Robina Corporation President and CEO Lance Gokongwei believes that he will reinforce the company's values and philosophy with the same kind of passion and greatness that he has exemplified in his life. Great Taste Coffee's latest campaign featuring John Lloyd captures the respect and admiration he and the brand have for Pinoy greatness.

Media Launch

An exclusive preview of this campaign was shown to media guests. Everyone was treated to delicious Great Taste Coffee. I was even lucky enough to win a gift certificate for dinner for 2 plus a photo opportunity with John Lloyd who awarded the prizes.

My Say

So how do we measure greatness? We measure it by our triumphs, our milestones, no matter how small or insignificant it may be to other people. 

That said, we know ourselves best. Our greatness does not need to depend on others but on the clarity of our goals before us. Let us #ChooseToBeGreat no matter what.

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