Cebuana Lhuillier Launches National Pilipino Protektado Day

11:50 PM

Cebuana Lhuillier has declared July 21st as National Pilipino Protektado Day. This declaration was done in the formal unveiling of the project on June 1 at the Fairmont Hotel. The company will be giving away free microinsurance covers to one million Filipinos within the days leading up to July 21.

Mission for Financial Inclusion

Cebuana Lhuillier President and CEO, Jean Henri Lhuillier stated that this project is in line with the company's mission for financial inclusion. It is their aim to make microinsurance part of every Filipino's disaster preparation efforts especially since the Philippines is struck by multiple disasters every year. It is a known fact how disasters wreck havoc not only to affected communities but the country as a whole. It is important therefore that everyone is protected. This does not only mean having emergency kits but having insurance that would help disaster victims recover faster from their loss. 

Value of Government Agencies and Volunteer Groups

Lhuillier acknowledged the value of relief operations conducted by government agencies and volunteer groups including the Department of Social Welfare and Development, the Philippine Red Cross, Oxfam International, Global Peace Foundation, Girl Scouts of the Philippines, and Boy Scouts of the Philippines. The first batch of microinsurance covers will be given to the constituents of these organizations. During the launch, these organizations were also awarded with emergency relief kits, life vests and lifebuoys to be used for rescue and relief endeavors.  The rest of the microinsurance covers are to be given to various individuals, groups, and communities across the country.

Other Groundbreaking Initiatives

Cebuana Lhuillier's other groundbreaking initiatives were also announced during the event. These include the Cebuana Alerto, an android app that harnesses the digital mobile platform to provide vital information in disaster preparedness. Another is OurHelp, a website dedicated to donating microinsurance. Last but not the least is the institutionalization of Microinsurance Agents Association of the Philippines, Inc, (MIAAPI), an organization founded to promote the interests and welfare of microinsurance agents nationwide.

National Pilipino Protektado Day

Cebuana Lhuillier Insurance Solutions (CLIS) General Manager Jonathan Batangan reaffirmed the company's commitment to disaster resilience. He enjoined every Filipino to be part of the cause. In the face of the "New Normal" where disasters are everyday realities and possibilities, microinsurance can mitigate the impact. He proudly stated that Cebuana Lhuiller has covered more than 6 million Filipinos to date through microinsurance. This is something they would like to pursue more through the National Pilipino Protektado Day.

My Say

Disaster Preparedness should be everybody's business, seeing just how impacting the recent disasters that befell our country. While it is especially so for the low income sector, we have seen how devastating it could be even for those who are seemingly prepared. 

That said, microinsurance is one of the real ways to counter vulnerability when disaster strikes. 

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