Bringing Products Closer to the Target Market - Lock and Lock Philippines' 8th Flagship Store

3:12 AM

After making its presence felt in the busy commercial centers in the country, Lock and Lock Philippines makes a turnaround by opening its 8th flagship store in a residential area.  This decision should make sense being the leading Korean houseware brand which carries products for household use.  Its product line has since expanded to include not only food storage products but also cooking, organization, and traveling products.

Focused Marketing

Focused marketing is essentially about identifying the target market and bringing the product or service to where it can easily be accessed by such market.  It is about creating quality products and services that will be of use even without hard-sell.  Products that are needed and wanted by consumers  will be sought out no matter what.  However, the stiff business competition prevailing today necessitates more effort in calling the attention of the target market .

Bringing the business closer to where the target market is an aggressive marketing strategy that can work when played right.  Excellent products, exceptional customer service, and competitive pricing, are just some of the requirements for successful focused marketing.  This is seen as a win-win situation for both the business and the customers.

The Right Product for the Right Customer

When aiming for focused marketing, the right product should find its way to the appropriate customer Lock and Lock's move to bring its household products to the residential area of BF Hones, Paranaque is a clear effort towards this direction.  It still continues to offer its products in their previously established stores in Shangri-la, Eastwood, Glorietta 4, Alabang Town Center, Banilad Town Center Cebu, Lucky China Town Mall, and Araneta Mega Store.  

My Say

Businesses cannot go wrong with a good product and focused marketing strategy.  Traditional businesses address needs of consumers while innovative businesses create the need for their products.  Many consumers just know that that there is something lacking but wouldn't know exactly what unless given the choice.

That said,  the offerings of Lock and Lock BF Homes at 114 Aguirre Street BF Homes, Paranaque are worth checking out.

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